The reason advertisers love radio advertising, is because it can be a low-cost and effective form of medium that a business can use to reach target audiences.
Unlike TV people don’t switch channels whilst listening to the radio. During rush hour there is a high volume of audiences listening to the radio, giving businesses the opportunity to market themselves in a quick short advert.
Radio advertisements designed properly can be used to create a more personal connection to listeners, and help business build more rapport with audiences.
Digital platforms are offering businesses a new flexibility that enhances the relationship between business and audiences, online radio is becoming a popular form of medium offering audiences more platform choices.
Digital radio is offering the expansion of audience exposure with added visual effect.
At House of Advertising we will work closely with you to ensure you have a radio advertisement that will deliver the appropriate marketing message to your target audience, as well as creating a recognisable brand for your company and removing the stress from you and your business.